Roger Beasley Mazda is a large local Austin dealership with 42 years of service. Roger Beasley needed some fresh concepts for the new vehicles hitting the market in 2014. Working with our head researcher a team of designers and copywriters worked on creating a campaign across digital, print and mobile to reach Roger Beasley’s target audience. On this project I aided in the concept development and was responsible for all the digital design aspects of the campaign. These are samples of some of the digital ads that were created. Click ads for animation.